G-SHOCK partnered with Rels B for a visual campaign that explored the intersection of music, fashion, and urban identity. Shot in a contemporary, industrial setting, the campaign highlighted the strength and versatility of the timepieces through a series of portrait and still-life images.
The production focused on a bold, cinematic aesthetic, combining strong lighting, reflective surfaces, and graphic compositions to reinforce G-SHOCK’s core values of resilience and innovation, while capturing Rels B’s distinctive style and presence.
Production Company: @latidolatido
Director: @luismorant
DP: @luismorant
Art Director: @isadellc
Photographer: @quietocarlos
Art Assistant: @alboradamn
Set Construction: @wodom.studio
Stylist: @michaelorigados
Head of Production: @juampicasal
Production Assistant: @amalia_di_gregorio
Gaffer: @salordprieto
Sparks: @cris.revv@latitud_am
1AC: @javi__snts
Steadycam: @steadymitx
MUAH: @marafervi
Editor: @luismorant
VFX: @andrespr.23
G-SHOCK partnered with Rels B for a visual campaign that explored the intersection of music, fashion, and urban identity. Shot in a contemporary, industrial setting, the campaign highlighted the strength and versatility of the timepieces through a series of portrait and still-life images.
The production focused on a bold, cinematic aesthetic, combining strong lighting, reflective surfaces, and graphic compositions to reinforce G-SHOCK’s core values of resilience and innovation, while capturing Rels B’s distinctive style and presence.
Production Company: @latidolatido — Director: @luismorant — DP: @luismorant — Art Director: @isadellc — Photographer: @quietocarlos — Art Assistant: @alboradamn — Stylist: @michaelorigados — Head of Production: @juampicasal — Production Assistant: @amalia_di_gregorio — MUAH: @marafervi
