Desigual reinvents itself, embracing the need to stay true to oneself in collaboration with Nathy Peluso. This global partnership was unveiled at their Preciados store in Madrid, drawing hundreds of fans who filled the square to watch the campaign video and meet the artist. Wozere handled the event production, food and beverage, and guest invitations.
The store was transformed into an art gallery-like space with a minimalist, industrial vibe. Black and yellow were the only colors, with large-scale photographs of Nathy on the walls and empty spaces for guests to interact with. The celebration kicked off with the artist's arrival, followed by dancing to DJ La Flaca's music.
Production: Wozere Studio
